Saturday, March 18, 2006

Pimp my Ride: Cebit Hannover

This is the first IT fair that I have attended where cars in all shapes and sizes are used to attract people to the various stands and booths.


BenQ had a BMW 6 Series displayed, I still cannot relate what type of BenQ products are associated with BMWs


Formula 1 cars were also displayed...


Intel even took the trouble to bring in the latest BMW Sauber Petronas!! This is even before the start of the season in Bahrain. Amazing what sponsorship money can do.


Asus even brought in a Lamborghini Diablo...


A German GPS manufacturer even brought in a Bently Turbo...German Technology in a British Icon, must be the European Community at work


Samsung even brought this fine specimen of a SUV...


By far the most impressive car displayed is the Hummer brought in by ATARI, yes that ATARI. I was quite surprised to see that they have quite a hugh booth.


The boot of the Hummer is packed with speakers and a 14 inch LCD monitor allows you to watch your fav movie as well as play your XBox360


Another shot of the fantastic booth...


The interior is equally impressive...


LCD Monitor on the head-rest...


LCD Monitor on the door panels...


LCD Monitor on the dashboard and above the glove compartment...


There were other pretenders to the Atari Hummer such as this Audi Station-wagon...


Another pretender to the title... a BMW 3 series station-wagon


Nothing beats the Atari Hummer, can you imagine the size of this rims?? And the sheer audacity of installing Brembo brakes on this baby... I mean those are the same brakes on a Ferrari Enzo!


And of course, no car show (strangely enough this is in a IT Fair) is complete without a photo opportunity with the models...I mean the car :p

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